It seems like a great deal: Buy this furnace, and we’ll give you an AC for free!

Who doesn’t enjoy something free, right?

Companies that promote enticing deals like buying a furnace and getting an air conditioner for free often make customers assume they're going to hit the jackpot. But, it's critical to evaluate these offers carefully. Many times, what seems like a great deal at first may not be so good in the long run. Shady companies may boost the prices of their products or include hidden costs to make up for the discount that initially draws you in.

There’s the saying: there’s no such thing as a free lunch. Well, in the HVAC industry, there aren’t that many air conditioners that are really free when all is said and done

Watch out for the Not-So-Free AC

A supposedly "free" AC could come at the expense of paying higher installation fees or buying expensive extra services. It's critical for consumers to meticulously analyze the overall cost and terms before falling for such advertisements. One way to protect yourself is to get a second opinion from another HVAC company, such as JW Brager Heating and Cooling, and review prices of the entire installation.

Below are a few of the ways a “free” AC could come back to haunt your finances

  • Inflated product prices: Some companies may increase the prices of their products to make up for the "free" AC or service they're offering. This can make the overall cost of the deal much higher than it originally appears.
  • Concealed installation fees: Although the air conditioner may technically be free, you may encounter unanticipated installation charges that weren't clearly stated in the initial offer. These costs can greatly increase the total price of the system.
  • Mandatory additional services: To recover the cost of the supposedly free item they are giving you, companies may require customers to purchase additional services or plans at inflated prices. These can rapidly add up.
  • Push for premium upgrades: Companies sometimes will pressure customers to upgrade components of the HVAC system at a higher cost, saying it will result in enhanced performance or better efficiency. These upgrades may not be necessary or supply much value for the added expense.
  • Warranty limitations: Although the primary offer may include warranties, some companies might impose restrictions or add exclusions to the promotion that reduce the coverage. You may need to pay even more for extended warranties or face unexpected expenses if issues arise.

Don’t Fall for False Promotions. Go with a Reliable HVAC Company

When it comes to purchasing a furnace, it's essential to prioritize reliability and quality instead of supposedly free offers. Instead of being tempted by extravagant promotions, it is wiser to work with a reputable company.

What are the qualities of a reputable HVAC business? The company will have a sound track record in the industry, backed up by good customer testimonials. It also will have required certifications and licenses, which indicates it follows industry standards and regulations.

How does a reputable heating company handle pricing? It will offer honest and fair pricing, without hidden charges or inflated costs.

For Fair, Honest HVAC Installation in Mount Horeb, Choose JW Brager Heating and Cooling

At JW Brager Heating and Cooling, we take pride in giving our customers reliable and high-quality HVAC service in Mount Horeb. Whether you are looking for furnace installation or are looking for a second opinion, our team is dedicated to providing excellent support and service for all your heating and cooling needs.

Our knowledgeable technicians are skilled in their craft and equipped with the latest tools and technology to ensure efficient and precise installations. We are dedicated to providing customer satisfaction, and our welcoming staff members are always ready to answer any questions. When you choose JW Brager Heating and Cooling, you can rest assured you'll get superior service from an HVAC company that sincerely cares about your comfort.

Call 608-447-0555 today for your no-cost, no-obligation estimate.